Mobile Marketing

Closed for the Bank Holiday
mobilemarketingmagazine.com

Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole. Don't worry, we'll be back as normal tomorrow (Tuesday 3 May) with the usual latest and greatest in mobile …

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YouTube Launches Unskippable Six-second 'Bumper' Ads
mobilemarketingmagazine.com

The short ads appear in-stream but, unlike YouTube's flagship TrueView product, can't be skipped by viewers. Bumper Ads are 'ideal for driving wide reach and frequency, especially on mobile, where “snackable videos” perform well', says YouTube, and …

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FotoNation, Socionext Team to Improve On-the-Move Video
mobilemarketingwatch.com

“Rapid growths in the use of recreational action cameras and video drones has created tremendous new demand for video stabilization solutions capable of neutralizing vibrations while filming,” said Sumat Mehra, senior vice president of marketing and …

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Retail Marketers Plan to Invest More in Mobile Marketing
mobilemarketingwatch.com

RetailMeNot, Inc., a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All told, more than 200 retail marketing executives with …

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New Funding, Customer Additions Drive Strong Growth for mPulse Mobile
mobilemarketingwatch.com

mPulse Mobile mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs and improve health outcomes. On Thursday, the mobile engagement …

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Sailthru Acquires Mobile Marketing Automation Platform Carnival.io; Extends …
www.businesswire.com

NEW YORK–(BUSINESS WIRE)–Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that it has acquired Carnival.io, a mobile marketing automation platform for global brands. With the Carnival …

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Mobile Marketing Strategy? What Mobile Marketing Strategy?
mobilemarketingwatch.com

According to a new report from Forrester, mobile marketing strategies are still surprisingly difficult to come by. “Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their …

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VIDEO: Modern Casino Marketing Webinar Hosted by mobileStorm and Indigeony
mobilemarketingwatch.com

Casino Marketing Earlier this month, our sister site mGamingWatch presented an instructive webinar called “Modern Casino Marketing” hosted by mobileStorm and Indigeony. In the presentation, attendees gained insight into the most effective and impactful …

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Apple Unveils iPhone SE, 9.7″ iPad Pro and CareKit
mobilemarketingmagazine.com

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out,” said Apple marketing SVP Philip Schiller. “The result is the most beautiful and powerful phone with a 4″ display in the world …

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President and First Lady to Speak at SXSW 2016
mobilemarketingwatch.com

SXSW With South by Southwest set to kick off this weekend, some of the most prominent names not only in entertainment and technology are inbound for Austin, Texas, but the leader of the free world and the First Lady are expected, too. The organizers of …

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Retailers' mobile marketing budgets jump as silos tumble
www.luxurydaily.com

Hoping to better take advantage of mobile's influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot. The report, The …

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