Mobile Marketing

Apple Unveils iPhone SE, 9.7″ iPad Pro and CareKit
mobilemarketingmagazine.com

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out,” said Apple marketing SVP Philip Schiller. “The result is the most beautiful and powerful phone with a 4″ display in the world …

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President and First Lady to Speak at SXSW 2016
mobilemarketingwatch.com

SXSW With South by Southwest set to kick off this weekend, some of the most prominent names not only in entertainment and technology are inbound for Austin, Texas, but the leader of the free world and the First Lady are expected, too. The organizers of …

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Retailers' mobile marketing budgets jump as silos tumble
www.luxurydaily.com

Hoping to better take advantage of mobile's influence on in-store and online sales, 39 percent of retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016, according to a new report from RetailMeNot. The report, The …

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US mobile marketing budgets grow
www.warc.com

"Leaders in retail marketing have been increasingly investing more in digital media through mobile channels, and attribution capabilities are helping them to better understand the real net positive impact of these investments," said Marissa Tarleton …

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How to be More Effective with Mobile Marketing
customerthink.com

Smartphones and other mobile devices are more popular than ever before. In fact, more people today use a mobile device than an actual desktop computer. Businesses have understood this and have gradually pivoted their marketing strategy to the mobile …

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Kahuna trims more staff, aims its mobile marketing tech at enterprise customers
venturebeat.com

He said the company's strategy is to be the “ExactTarget of the mobile era,” citing the Salesforce-owned company that previously dominated the industry for email marketing. He said Kahuna supports messaging across email, the mobile web, apps, social …

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Make Sure Your Mobile-Marketing Effort Doesn't Land You in Court
adage.com

In 2010, the number of wireless device subscriptions in the U.S. outnumbered the domestic population, and that ratio is expected to increase to almost 2-1 by 2021. Last October, TechCrunch reported that in the second quarter of 2015, consumers spent …

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Here's How Neuroscience Can Help Improve Mobile Marketing
www.adweek.com

Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to emerging technology—wireless EEG headsets, biometric …

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India's Net Neutrality Ruling Outlaws Facebook's Free Basics
mobilemarketingmagazine.com

The Free Basics service, which developed from Facebook's Internet.org initiative, offers customers pared-down internet services on mobile phones free of charge, and includes access to both Facebook's main app and its Messenger service. While the …

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2016 Mobile And App Marketing Trends
www.forbes.com

By Thomas Husson. In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let's now …

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Mobile a Money Magnet in Healthcare
mobilemarketingwatch.com

Since 2010, the report summary reads, the sector has received $13.4 billion in VC funding in 2,050 deals and almost $7 billion in debt and public market financing (including IPOs), bringing the total funding for the sector to $20.4 billion. “After an …

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