Mobile Marketing

How to be More Effective with Mobile Marketing
customerthink.com

Smartphones and other mobile devices are more popular than ever before. In fact, more people today use a mobile device than an actual desktop computer. Businesses have understood this and have gradually pivoted their marketing strategy to the mobile …

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Kahuna trims more staff, aims its mobile marketing tech at enterprise customers
venturebeat.com

He said the company's strategy is to be the “ExactTarget of the mobile era,” citing the Salesforce-owned company that previously dominated the industry for email marketing. He said Kahuna supports messaging across email, the mobile web, apps, social …

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Make Sure Your Mobile-Marketing Effort Doesn't Land You in Court
adage.com

In 2010, the number of wireless device subscriptions in the U.S. outnumbered the domestic population, and that ratio is expected to increase to almost 2-1 by 2021. Last October, TechCrunch reported that in the second quarter of 2015, consumers spent …

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Here's How Neuroscience Can Help Improve Mobile Marketing
www.adweek.com

Now that iPhones and Samsung Galaxies have become ubiquitous, the world of neuromarketing is shifting its focus to unlocking the impact of mobile. To do that, marketers and agencies are turning to emerging technology—wireless EEG headsets, biometric …

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India's Net Neutrality Ruling Outlaws Facebook's Free Basics
mobilemarketingmagazine.com

The Free Basics service, which developed from Facebook's Internet.org initiative, offers customers pared-down internet services on mobile phones free of charge, and includes access to both Facebook's main app and its Messenger service. While the …

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2016 Mobile And App Marketing Trends
www.forbes.com

By Thomas Husson. In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let's now …

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Mobile a Money Magnet in Healthcare
mobilemarketingwatch.com

Since 2010, the report summary reads, the sector has received $13.4 billion in VC funding in 2,050 deals and almost $7 billion in debt and public market financing (including IPOs), bringing the total funding for the sector to $20.4 billion. “After an …

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Texting Your Customers: 3 Tips for Mobile Marketing Success
www.businessnewsdaily.com

At first, consumers were hesitant to open up their text message inbox to marketing messages — a 2012 survey by the U.K. Direct Marketing Association and Velti found that only 33 percent of Americans preferred to receive mobile offers by text message …

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Most Clicks on Search? Paid Search Moving to Mobile; Marketers Plan Higher …
mobilemarketingwatch.com

Most Clicks on Search Paid Search Moving to Mobile; Marketers Plan Higher Expenditures “Display ad spending may be about to outpace search this year in the US, but in many markets, search is still in the lead — and expected to stay there.” That's the …

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Opinion: Entrepreneurship Strategies for the Risk Averse
mobilemarketingwatch.com

The following is a guest contributed post from branding, business and entrepreneurship success pundit Merilee Kern, MBA. Given that a reported 9 out of 10 businesses fail, with “no market need,” “ran out of cash” and “got out competed” paramount among …

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Is Google Searching for the Next Big Thing?
mobilemarketingwatch.com

It was big news on Tuesday when word of Google's latest effort was confirmed. Of course, Google never actually said a word. But their silence spoke volumes. According … By Emma Martin January 13, 2016. 0 60. Share. By Emma Martin. January 13, 2016.

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