Mobile Marketing

Most Clicks on Search? Paid Search Moving to Mobile; Marketers Plan Higher …
mobilemarketingwatch.com

Most Clicks on Search Paid Search Moving to Mobile; Marketers Plan Higher Expenditures “Display ad spending may be about to outpace search this year in the US, but in many markets, search is still in the lead — and expected to stay there.” That's the …

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Opinion: Entrepreneurship Strategies for the Risk Averse
mobilemarketingwatch.com

The following is a guest contributed post from branding, business and entrepreneurship success pundit Merilee Kern, MBA. Given that a reported 9 out of 10 businesses fail, with “no market need,” “ran out of cash” and “got out competed” paramount among …

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Is Google Searching for the Next Big Thing?
mobilemarketingwatch.com

It was big news on Tuesday when word of Google's latest effort was confirmed. Of course, Google never actually said a word. But their silence spoke volumes. According … By Emma Martin January 13, 2016. 0 60. Share. By Emma Martin. January 13, 2016.

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2016: The Year That Mobile Marketing Matures?
www.forbes.com

Before we get started on my 2016 prediction, let's address the elephant in the room; and the donkey as well. Every four years, a range of digital technologies get funded, tested, and stress tested by the armies of consultants that are hired in the …

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Global Media, Digital Ad Spending Climbs Around the World
mobilemarketingwatch.com

… from Mexico and China to India and Malaysia, anticipate healthy economic expansion and higher household incomes. In fact, the Asia–Pacific media market will be the largest source of absolute growth for the global industry during the next five years.”.

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The Open Mobile Industry: Where it Will Take Us in 2016
mobilemarketingwatch.com

Marketers will strive to deliver unique and immersive mobile ad experiences that resonate with consumers. With the expansion of video advertising technology on our mobile devices, additional products such as “touch-and-feel” ads — meaning technology …

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IDC Report: Mobile Internet Users Will Soar to 2 Billion Globally in 2016
mobilemarketingwatch.com

IDC Report Mobile Internet Users Will Soar to 2 Billion Globally in 2016 While more and more people worldwide have access to the internet — 3.2 billion people (44 percent of the global population) in 2016, according to International Data Corporation …

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Smartphones Are Toughest Monetization Nut to Crack
mobilemarketingwatch.com

Nowadays, it's monetizing on mobile that makes executives struggle. “A January, 2015 study from Accenture revealed that 26 percent of respondents said monetization issues, like the difficulty of hitting ROI targets, was one of the main challenges faced …

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APAC Mobile Marketers Must See Beyond App Development
www.exchangewire.com

Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience. Rohit Dadwal, Asia-Pacific managing director for Mobile Marketing Association (MMA), …

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Mobile Marketing: Look Back and Ahead
mobilemarketingwatch.com

NELSON: The biggest mobile marketing win in 2015 is the category itself. The mobile messaging space is becoming THE space. The technology, functionality and quality is continuing to evolve. There are constantly new products coming from various players …

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7 brilliant tips to explode website traffic with mobile marketing
www.examiner.com

However, boosting website traffic with mobile marketing is a proven way to effectively increase website traffic, gain more customers, and meet the needs of their website visitors. It is no secret that mobile marketing is the way of the future. Don't …

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