Mobile Marketing

Global Media, Digital Ad Spending Climbs Around the World
mobilemarketingwatch.com

… from Mexico and China to India and Malaysia, anticipate healthy economic expansion and higher household incomes. In fact, the Asia–Pacific media market will be the largest source of absolute growth for the global industry during the next five years.”.

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The Open Mobile Industry: Where it Will Take Us in 2016
mobilemarketingwatch.com

Marketers will strive to deliver unique and immersive mobile ad experiences that resonate with consumers. With the expansion of video advertising technology on our mobile devices, additional products such as “touch-and-feel” ads — meaning technology …

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IDC Report: Mobile Internet Users Will Soar to 2 Billion Globally in 2016
mobilemarketingwatch.com

IDC Report Mobile Internet Users Will Soar to 2 Billion Globally in 2016 While more and more people worldwide have access to the internet — 3.2 billion people (44 percent of the global population) in 2016, according to International Data Corporation …

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Smartphones Are Toughest Monetization Nut to Crack
mobilemarketingwatch.com

Nowadays, it's monetizing on mobile that makes executives struggle. “A January, 2015 study from Accenture revealed that 26 percent of respondents said monetization issues, like the difficulty of hitting ROI targets, was one of the main challenges faced …

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APAC Mobile Marketers Must See Beyond App Development
www.exchangewire.com

Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience. Rohit Dadwal, Asia-Pacific managing director for Mobile Marketing Association (MMA), …

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Mobile Marketing: Look Back and Ahead
mobilemarketingwatch.com

NELSON: The biggest mobile marketing win in 2015 is the category itself. The mobile messaging space is becoming THE space. The technology, functionality and quality is continuing to evolve. There are constantly new products coming from various players …

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7 brilliant tips to explode website traffic with mobile marketing
www.examiner.com

However, boosting website traffic with mobile marketing is a proven way to effectively increase website traffic, gain more customers, and meet the needs of their website visitors. It is no secret that mobile marketing is the way of the future. Don't …

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Mobile Marketing Association Establishes First MMA India Board of Directors.
mobilemarketingwatch.com

The Mobile Marketing Association (MMA) has set up its first MMA India board of directors. According to details shared by the MMA, the board will be comprised of 12 industry veterans across the tech, marketing, and advertising landscape. D Shivakumar …

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Mobile market records highest growth in 3yrs
www.ghanaweb.com

The growth in mobile phone subscription has come as a good news to the operators and other stakeholders who feared the market had reached a saturation point, since the last time mobile telephony lines recorded growth beyond this year's numbers was in …

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Facebook Reveals Most Talked-about Topics of 2015
mobilemarketingmagazine.com

Facebook 2015 review Facebook has released its top trends of 2015 report, with the UK and US elections emerging as the most discussed topics in the UK and globally respectively. The second most-discussed event globally was the 13 November attacks in …

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Bessie Lee, Sean Rach, Damien Cummings among new Mobile Marketing Association …
www.mumbrella.asia

… new members reflected the MMA's “pivotal role” in leading the mobile industry. “Asia represents massive potential for the global mobile marketing industry, and I am excited to work alongside these marketing leaders to drive the mobile agenda in …

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