Mobile Marketing

EE Considering Network-wide Ad Blocking
mobilemarketingmagazine.com

EE Olaf Swantee UK operator EE is reportedly considering the introduction of mobile ad blocking on its network. “For EE, this is not about ad blocking, but about starting an important debate around customer choice, controls and the level of ads …

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How To Keep Your Mobile Marketing Fresh
www.business2community.com

We've all had it happen. You download an app and suddenly you're getting hit with what feels like the exact same message over and over. Maybe it's announcing a discount. Maybe it's trying to get you to use the app more often. But after a while, the …

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Mastering mobile marketing: the power of push and SMS
www.marketingmag.com.au

With consumers checking their mobile devices more than 150 times a day, smart marketers know that mobile marketing is increasingly essential to the marketing mix. At least 79% of smartphone owners are using their mobile devices to buy products and …

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Awards Preview – Most Effective Native Advertising Campaign
mobilemarketingmagazine.com

With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. There's less than a month until the ceremony on 26 November in London, and between now and then, we'll be taking a closer look at each of the …

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Vibes Brings Mobile Marketing and Mobile Wallet Capabilities to IBM's …
www.businesswire.com

CHICAGO–(BUSINESS WIRE)–Vibes, a mobile marketing leader, today announced it is providing mobile marketing and mobile wallet solutions to IBM's Universal Behavior Exchange (UBX) ecosystem. A key component of IBM Marketing Cloud, IBM UBX …

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Seven Tips to Ignite Your Mobile Marketing This Holiday Season
www.marketingprofs.com

The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. E-commerce holiday spending topped $100 billion last year, according to the National Retail Federation, and seasonal online spending …

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What Can Small Businesses Do to Elevate Their Email Marketing Game?
mobilemarketingwatch.com

“Increasing customer use of mobile devices with limited form factors is making emails shorter and potentially less value-rich, driving vendors to create and execute mobile-optimized content. This will prove crucial as marketing emails compete with each …

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Bigcommerce Hypes Availability of Pinterest Buyable Pins
mobilemarketingwatch.com

Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced …

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Apple's Mobile Ad Blocking Raises More Questions Than Answers
mobilemarketingwatch.com

“In anticipation of the operating system update, developers across the world are readying ad-blocking applications in hopes they can cash in on the thirst for ad-free mobile browsing,” notes a WSJ report. “Millions of users already block ads on their …

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Local Hero
mobilemarketingmagazine.com

In March 2014, TMG launched pinpoint to create a smarter local advertising solution for its nationwide advertiser base. pinpoint is an app-mediated, hyper-local mobile ad platform that intelligently targets smartphone users with location-based …

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Three-quarters of Dutch advertisers use mobile marketing
www.telecompaper.com

Around three-quarters of Dutch advertisers (76%) use mobile channels, such as mobile websites, QR codes or apps, and almost half see the smartphone as the marketing channel of the future, according to the Mobile Marketing Monitor 2015 from …

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