Mobile Marketing

Mobile market records highest growth in 3yrs
www.ghanaweb.com

The growth in mobile phone subscription has come as a good news to the operators and other stakeholders who feared the market had reached a saturation point, since the last time mobile telephony lines recorded growth beyond this year's numbers was in …

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Facebook Reveals Most Talked-about Topics of 2015
mobilemarketingmagazine.com

Facebook 2015 review Facebook has released its top trends of 2015 report, with the UK and US elections emerging as the most discussed topics in the UK and globally respectively. The second most-discussed event globally was the 13 November attacks in …

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Bessie Lee, Sean Rach, Damien Cummings among new Mobile Marketing Association …
www.mumbrella.asia

… new members reflected the MMA's “pivotal role” in leading the mobile industry. “Asia represents massive potential for the global mobile marketing industry, and I am excited to work alongside these marketing leaders to drive the mobile agenda in …

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YouTube Enters Top Grossing Apps as Red Takes Off
mobilemarketingmagazine.com

youtube_red When Google first announced it was introducing an ad-free version of YouTube that would instead charge a subscription fee to users, there were questions over whether or not YouTube Red was a sustainable model, given that most of the …

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EE Considering Network-wide Ad Blocking
mobilemarketingmagazine.com

EE Olaf Swantee UK operator EE is reportedly considering the introduction of mobile ad blocking on its network. “For EE, this is not about ad blocking, but about starting an important debate around customer choice, controls and the level of ads …

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How To Keep Your Mobile Marketing Fresh
www.business2community.com

We've all had it happen. You download an app and suddenly you're getting hit with what feels like the exact same message over and over. Maybe it's announcing a discount. Maybe it's trying to get you to use the app more often. But after a while, the …

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Mastering mobile marketing: the power of push and SMS
www.marketingmag.com.au

With consumers checking their mobile devices more than 150 times a day, smart marketers know that mobile marketing is increasingly essential to the marketing mix. At least 79% of smartphone owners are using their mobile devices to buy products and …

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Awards Preview – Most Effective Native Advertising Campaign
mobilemarketingmagazine.com

With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. There's less than a month until the ceremony on 26 November in London, and between now and then, we'll be taking a closer look at each of the …

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Vibes Brings Mobile Marketing and Mobile Wallet Capabilities to IBM's …
www.businesswire.com

CHICAGO–(BUSINESS WIRE)–Vibes, a mobile marketing leader, today announced it is providing mobile marketing and mobile wallet solutions to IBM's Universal Behavior Exchange (UBX) ecosystem. A key component of IBM Marketing Cloud, IBM UBX …

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Seven Tips to Ignite Your Mobile Marketing This Holiday Season
www.marketingprofs.com

The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. E-commerce holiday spending topped $100 billion last year, according to the National Retail Federation, and seasonal online spending …

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What Can Small Businesses Do to Elevate Their Email Marketing Game?
mobilemarketingwatch.com

“Increasing customer use of mobile devices with limited form factors is making emails shorter and potentially less value-rich, driving vendors to create and execute mobile-optimized content. This will prove crucial as marketing emails compete with each …

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