Mobile Marketing

Apple's Mobile Ad Blocking Raises More Questions Than Answers
mobilemarketingwatch.com

“In anticipation of the operating system update, developers across the world are readying ad-blocking applications in hopes they can cash in on the thirst for ad-free mobile browsing,” notes a WSJ report. “Millions of users already block ads on their …

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Local Hero
mobilemarketingmagazine.com

In March 2014, TMG launched pinpoint to create a smarter local advertising solution for its nationwide advertiser base. pinpoint is an app-mediated, hyper-local mobile ad platform that intelligently targets smartphone users with location-based …

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Three-quarters of Dutch advertisers use mobile marketing
www.telecompaper.com

Around three-quarters of Dutch advertisers (76%) use mobile channels, such as mobile websites, QR codes or apps, and almost half see the smartphone as the marketing channel of the future, according to the Mobile Marketing Monitor 2015 from …

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Apple Unveils iPhone 6s, World's 'Most Advanced' Smartphone
mobilemarketingwatch.com

… with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple's senior vice president of Worldwide …

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Marketers Going 'Bananas' Over FunMobility's Engagement Case Study
mobilemarketingwatch.com

This combines a physical product (bananas) and a mobile-based campaign where shoppers scan the fruit produce labels with their smartphones to access interactive digital Minions content. By scanning and collecting up to 32 stickers found on any Chiquita …

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Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain
mobilemarketingwatch.com

Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years. That's the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing …

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SVG Media, Komli Media India merging to form mobile marketing giant
economictimes.indiatimes.com

NEW DELHI: Digital media platform SVG Media today said it is merging Komli Media's India media business and global brand rights with itself to create India's largest mobile marketing company. The combined entity will have a combined share of 60 per …

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Growmobile adds Instagram for mobile marketing
www.geektime.com

Growmobile is the division that handles mobile marketing and social streams for the Israel-based advertising software giant Perion. Through their platform, they allow marketers to use Perion's hundreds of ad networks, as well as sources like Facebook, …

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SE Asia leads in mobile marketing
www.warc.com

SINGAPORE: The Asia Pacific region is leading the way in the shift to mobile-first business, with marketers in South East Asia particularly focused on mobile as an effective form of customer engagement. That's the conclusion of a new study by Adobe …

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How to Create Content for Mobile Marketing
www.business2community.com

If you're not considering mobile marketing when creating content for your program, you're not just missing out on a huge opportunity for growth. Your brand or business can actually lose audience members by providing a subpar experience on mobile.

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Unraveling the Mysteries of Mobile Marketing
www.dmnews.com

Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to respond to these savvy consumers' mobile interactions. Powering marketers' overtures are fresh mobile–marketing technologies …

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