Mobile Marketing

Marketers Going 'Bananas' Over FunMobility's Engagement Case Study
mobilemarketingwatch.com

This combines a physical product (bananas) and a mobile-based campaign where shoppers scan the fruit produce labels with their smartphones to access interactive digital Minions content. By scanning and collecting up to 32 stickers found on any Chiquita …

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Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain
mobilemarketingwatch.com

Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years. That's the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing …

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SVG Media, Komli Media India merging to form mobile marketing giant
economictimes.indiatimes.com

NEW DELHI: Digital media platform SVG Media today said it is merging Komli Media's India media business and global brand rights with itself to create India's largest mobile marketing company. The combined entity will have a combined share of 60 per …

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Growmobile adds Instagram for mobile marketing
www.geektime.com

Growmobile is the division that handles mobile marketing and social streams for the Israel-based advertising software giant Perion. Through their platform, they allow marketers to use Perion's hundreds of ad networks, as well as sources like Facebook, …

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SE Asia leads in mobile marketing
www.warc.com

SINGAPORE: The Asia Pacific region is leading the way in the shift to mobile-first business, with marketers in South East Asia particularly focused on mobile as an effective form of customer engagement. That's the conclusion of a new study by Adobe …

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How to Create Content for Mobile Marketing
www.business2community.com

If you're not considering mobile marketing when creating content for your program, you're not just missing out on a huge opportunity for growth. Your brand or business can actually lose audience members by providing a subpar experience on mobile.

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Unraveling the Mysteries of Mobile Marketing
www.dmnews.com

Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to respond to these savvy consumers' mobile interactions. Powering marketers' overtures are fresh mobile–marketing technologies …

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Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile …
venturebeat.com

Attribution analytics shop Tune confirmed the rumored acquisition of mobile marketing automation system Artisan Mobile this morning at its Postback 2015 conference in Seattle, Washington. “There's been a lot of rumors about Tune acquiring another …

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Mobile Marketing: Engaging with your audience
www.marketingdive.com

This means marketers needs to make sure the website and email actually looks good on mobile devices. One way to accomplish this by brute force – create two versions of everything, the old standard optimized for desktops and another version created …

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Cross-Device Attribution 101
mobilemarketingmagazine.com

The problem of cross-device attribution – being able to identify a user across desktop, mobile and offline activity – has become one of the major debates in mobile marketing, and is often held up as one of the primary obstacles in getting more …

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Make The Most Of Your Mobile Marketing
www.business2community.com

First and foremost, a mobile app should be the your top priority and the flagship of your new marketing program. Design an app that caters to smart phone users with important details, usability and convenience. Assets like contact info, marketing …

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