Mobile Marketing

YouTube Adds Shoppable Ads in Bid to Inspire Action
mobilemarketingwatch.com

“The new TrueView for Shopping ads are also a move to bring more direct-response dollars to a video service typically viewed by marketers as a way to raise their brands' profiles but not necessarily to push product,” noted AdAge. “Last year eMarketer …

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Not All Mobile Websites Are Created Equally—Improved Mobile Optimization …
mobilemarketingwatch.com

Not All Mobile Websites Are Created Equally—Improved Mobile Optimization Improves Mobile Sales eMarketer estimates that mobile commerce will grow to around $77 billion in the United States alone by the end of 2015. This is due to consumers who desire …

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SIM Partners, Vibes Capitalize on Local Mobile Trend
mobilemarketingwatch.com

The partnership integrates mobile wallet offers via Vibes� Catapult Wallet Manager, which supports Apple�s iBeacon technology, with Velocity�s Publishing solution. This integration allows marketers to drive search visibility for location pages at scale …

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Swrve Scores a First Among Mobile Marketing Automation Platforms
www.mobilemarketingwatch.com

Swrve Scores a First Among Mobile Marketing Automation Platforms This week, Swrve — a global titan in mobile marketing automation — announced a new feature of its open platform, Swrve Webhooks, which enables marketers “to trigger actions and …

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What Google's Mobile-First Rules Mean For Your Marketing Strategy
marketingland.com

The key here is the growing importance of mobile in the overall omni-channel marketing strategy. Goldman Sachs, for example, has predicted that the number of people making purchases on smartphones and tablets will grow from an estimated 535 million …

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Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud
www.mobilemarketingwatch.com

Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud How many times have you accessed an online ad only to have it take you to something completely different? Or even worse, steal your information? Well, if this has happened to you …

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MMA: How to Create Mobile-Friendly Customer Journey
www.mobilemarketingwatch.com

That'd be moving to mobile and making that experience great for customers. And what's the hardest thing about that mobile experience, according to surveyed marketers today? Knowing how to do it. An upcoming Mobile Marketing Association (MMA) webinar …

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Flipkart acquires mobile marketing firm Appiterate
economictimes.indiatimes.com

… one of the most disruptive companies in its space. We are confident that their platform and tech team will bring deep mobile capabilities to the table which is a key focus area for Flipkart," Flipkart Senior Director Corporate Development Nishant …

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PixxFly Video Marketing Suite Webinar
www.youtube.com

PixxFly Video Marketing Suite Webinar – Learn more at http://www.DoneByRay.com With its 9 integrated tool-sets PixxFly represents the first comprehensive video marketing engine that combines…

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Is Mobile Marketing For Real?
www.youtube.com

http://joefier.com/mm – Mobile marketing seems to be the hot new thing right now. I’ll tell you a little about what I just found out about it… Mobile…

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800m Now Using WhatsApp, as App Targets Billion Milestone
mobilemarketingmagazine.com

WhatsApp Carousel Over-the-top messaging app WhatsApp is now serving 800m monthly active users, according to CEO and co-founder Jan Koum, who revealed the new numbers on his Facebook page. The announcement comes almost exactly a year …

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