Mobile Marketing

Mobile Marketing: Engaging with your audience
www.marketingdive.com

This means marketers needs to make sure the website and email actually looks good on mobile devices. One way to accomplish this by brute force – create two versions of everything, the old standard optimized for desktops and another version created …

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Cross-Device Attribution 101
mobilemarketingmagazine.com

The problem of cross-device attribution – being able to identify a user across desktop, mobile and offline activity – has become one of the major debates in mobile marketing, and is often held up as one of the primary obstacles in getting more …

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Make The Most Of Your Mobile Marketing
www.business2community.com

First and foremost, a mobile app should be the your top priority and the flagship of your new marketing program. Design an app that caters to smart phone users with important details, usability and convenience. Assets like contact info, marketing …

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The Future of Mobile Marketing: Expert Predictions
www.ndtv.com

But what if you were told that the 'mobile' medium will phase out? Author and mobile expert Tomi Ahonen talks about that and the future of mobile marketing. Considering we will have around one trillion connected devices by the year 2030, how will that …

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YouTube Adds Shoppable Ads in Bid to Inspire Action
mobilemarketingwatch.com

“The new TrueView for Shopping ads are also a move to bring more direct-response dollars to a video service typically viewed by marketers as a way to raise their brands' profiles but not necessarily to push product,” noted AdAge. “Last year eMarketer …

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Not All Mobile Websites Are Created Equally—Improved Mobile Optimization …
mobilemarketingwatch.com

Not All Mobile Websites Are Created Equally—Improved Mobile Optimization Improves Mobile Sales eMarketer estimates that mobile commerce will grow to around $77 billion in the United States alone by the end of 2015. This is due to consumers who desire …

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SIM Partners, Vibes Capitalize on Local Mobile Trend
mobilemarketingwatch.com

The partnership integrates mobile wallet offers via Vibes� Catapult Wallet Manager, which supports Apple�s iBeacon technology, with Velocity�s Publishing solution. This integration allows marketers to drive search visibility for location pages at scale …

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Swrve Scores a First Among Mobile Marketing Automation Platforms
www.mobilemarketingwatch.com

Swrve Scores a First Among Mobile Marketing Automation Platforms This week, Swrve — a global titan in mobile marketing automation — announced a new feature of its open platform, Swrve Webhooks, which enables marketers “to trigger actions and …

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What Google's Mobile-First Rules Mean For Your Marketing Strategy
marketingland.com

The key here is the growing importance of mobile in the overall omni-channel marketing strategy. Goldman Sachs, for example, has predicted that the number of people making purchases on smartphones and tablets will grow from an estimated 535 million …

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Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud
www.mobilemarketingwatch.com

Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud How many times have you accessed an online ad only to have it take you to something completely different? Or even worse, steal your information? Well, if this has happened to you …

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MMA: How to Create Mobile-Friendly Customer Journey
www.mobilemarketingwatch.com

That'd be moving to mobile and making that experience great for customers. And what's the hardest thing about that mobile experience, according to surveyed marketers today? Knowing how to do it. An upcoming Mobile Marketing Association (MMA) webinar …

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