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TripleLift: Helping Brand Marketers Harness Programmatic Ad Strategy
www.mobilemarketingwatch.com

… to integrate the brand advertiser's content into the layout,” according to MediaPost. “In order to deliver the native ad cross-platform, the software reads the image and makes content-aware adjustments to scale across mobile, tablet, web and soon …

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Seven Social Media Tips You Cannot Afford To Ignore …
crystalwashington.com

The problem with that thinking is that private profiles make using social media for business much less effective in general. Would you let someone knocking at your door wearing a ski mask into your home? Exactly! No one …

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IDC: Smartphone Market Expands 23 Percent Year-Over-Year
www.mobilemarketingwatch.com

According to the latest global industry data available, the worldwide smartphone market grew 23.1% year over year in the second quarter of 2014. The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker indicates that the growth …

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Effective Mobile Marketing Awards – Last Year's Winners: Payment Solution
mobilemarketingmagazine.com

For 2014, we've renamed the category Most Effective Use of Payment Technologies to reflect the growing variety of payment options that mobile now offers, and the innovations that companies are bringing to the market. If you want to enter either this …

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Hotels Offering Rewards For Social Media Posts – Business …
www.businessinsider.com

Increasingly, hotels are starting to offer perks for customers who will post about their stay on social media.

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Click-Throughs Useless? Research Says CTRs are Poor Mobile Metric
www.mobilemarketingwatch.com

Marketers who want to gauge the true effectiveness of their mobile advertising efforts should move beyond clickthrough rates (CTRs) and “start exploring cross-channel behaviors instead,” according to a recent study. Several researchers from marketing …

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Who Are The Top 50 Social Media Power Influencers, 2013?
promotebeyond.com

Who Are The Top 50 Social Media Power Influencers, 2013? The group below are much more skewed towards self-starters who have made social media their business, or who are advising on how to make social media your business. The Top 10…. # 1. Sean Gardner. Sean, who also writes at Huffington Post, comes in …See […]

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SMS is a good fit for mobile marketers
www.bizcommunity.com

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world. Consulting firm Deloitte estimates that mobile instant messaging services will carry around 50 …

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Mobile Drives 61 Per Cent Growth in Facebook's Q2 Revenues
mobilemarketingmagazine.com

With 80 per cent of Facebook's 100m users in India coming from mobile, and the majority of these on feature phones, agencies IBS and Mediacom worked with Facebook to launch the Vector 3 men's razor in the market. Facebook reports that the campaign …

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IDC: iPad Giving Up Ground Globally
www.mobilemarketingwatch.com

But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple's market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape. According to IDC, Apple's Q2 iPad market …

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Keeping your finger on the pulse of social media
www.goldminemedia.co.uk

All you do is enter the keywords you would like to track (for example, 'social media for business' or 'social media trends') and you will receive regular emails with the top results for your keywords. You can choose the frequency …

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